Rabu, 28 Januari 2015

[U804.Ebook] Free PDF Understand Psychology (Teach Yourself), by Nicky Hayes

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Understand Psychology (Teach Yourself), by Nicky Hayes

Understand Psychology will take you through every aspect of the subject, from child development and social influences to the role of memories and emotions. The clear structure of the book, packed full of practical examples, makes it easy to learn the essentials whether for an exam or just out of personal interest.
Learn effortlessly with a new easy-to-read page design and interactive features:

Not got much time?

One, five and ten-minute introductions to key principles to get you started.

Author insights

Lots of instant help with common problems and quick tips for success, based on the author?s many years of experience.

Test yourself

Tests in the book and online to keep track of your progress.

Extend your knowledge

Extra online articles to give you a richer understanding of the subject.

Five things to remember

Quick refreshers to help you remember the key facts.

Try this

Innovative exercises illustrate what you?ve learnt and how to use it.

  • Sales Rank: #3812154 in Books
  • Published on: 2010-01-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x 1.00" w x 5.00" l, 1.10 pounds
  • Binding: Paperback
  • 400 pages

Review
"A great book for beginners with plenty of information to open doors to further study ... a superb way to get into a deep subject without being overwhelmed." Amazon reviewer

About the Author
Dr. Nicky Hayes is a Fellow of the British Psychological Society, a Chartered Psychologist and an Honorary Life Member of the Association for the Teaching of Psychology. She has written widely and is a prominent media figure, thanks to her her ability to apply psychology to everyday life and her experience working with business and the public sector as well as in universities and colleges.

Most helpful customer reviews

1 of 1 people found the following review helpful.
A Unique Mix of Simplicity and Technicality
By Sunny Dieke
The author, Nick Hayes, is a great writer whose simplicity and technicality make a unique mix that's evident in all his books, including this one. Just as the name implies, "Teach Yourself Applied Psychology" is a self explanatory book. Every reader would find it a pleasure to read and easy to understand. It explores many areas of applied psychology in such a way that introduces the subject to a new reader as well as educate one with some advanced knowledge already. So there's something for everyone who has interest in learning about psychology. I would recommend any book by Nick Hayes, on psychological topics, including this one to any interested reader.

0 of 0 people found the following review helpful.
A very useful book with a doubtful title
By David Austin
It's very tempting to argue that you CAN'T teach yourself Applied Psychology - to learn AND apply psychology you have to interact (in a discipline-specified way) with people as well as with a book. After all, the author actually points out that it takes eight years to become a fully qualified (clinical) psychologist. So, having read this book, and made notes on it, I can honestly say that I have NOT taught myself psychology, applied or otherwise. But I have definitely learnt a lot.

This is indeed a very worthwhile introduction to various strands of psychology, and I personally found the chapters on Clinical Psychology and Counseling Psychology especially informative. All the traditional bases are covered (e.g. the psychoanalytic, behavioral, humanistic, cognitive approaches, etc.) along with (as the title would suggest) the practical applications.

I have found this book to be a useful support to academic study in related fields, and I have no hesitation in recommending it. It really deserves five stars, but I have given it only four as I'm being pedantic about the title, and I take very seriously the author's warning about it being "all too easy for people with only a limited amount of psychological knowledge to mislead the public, or to put that psychological knowledge into practice in a way which is manipulative and deceptive."

1 of 2 people found the following review helpful.
Good introduction to Psychology
By Bjørg Gjøen
I bought the book to increase my knowledge om psychology.The book gives a short, but sufficient introduction to the subject. I recomend it to anyone who wants to learn the basics.

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Jumat, 23 Januari 2015

[E518.Ebook] Download Christmas in Whitehorn: MT. Mavericks, by Susan Mallery

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Christmas in Whitehorn: MT. Mavericks, by Susan Mallery

  • Sales Rank: #8968579 in Books
  • Published on: 2001
  • Binding: Paperback

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Senin, 12 Januari 2015

[Y786.Ebook] PDF Ebook Creative Arts Marketing:2nd (Second) edition, by Terry O\'Sullivan, Catherine O\'Sullivan Elizabeth Hill

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Creative Arts Marketing:2nd (Second) edition, by Terry O\'Sullivan, Catherine O\'Sullivan Elizabeth Hill

  • Published on: 2003-07-01
  • Binding: Paperback

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Jumat, 09 Januari 2015

[R658.Ebook] Ebook Download Contemporary Business, 16th Edition, by Louis E. Boone, David L. Kurtz

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Boone and Kurtz, Contemporary Business 16th Edition, delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity and prepare students for what's ahead, in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 16th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.

  • Sales Rank: #125548 in eBooks
  • Published on: 2014-09-26
  • Released on: 2014-11-03
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
a case of Amazon being too big for its own britches?
By Dale Adkison
Buyer beware that you may not (and probably won't) get what you paid for. According to this product advertisement a cd is included, however none came with book. I emailed amazon concerning this problem and was informed that no effort would be made to remedy this situation (since it came from amazons warehouse) and If I was unhappy with purchase I would have to send it back. I'd say that is awful customer service which I hope isn't systemic with how amazon does it's business, certainly will give me pause when ordering anything from amazon directly and makes me think twice about renewing my prime membership. I'd say the book is ok, maybe a little outdated.

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
The book i needed for class. Since binder version, pages were kinda delicate. Overall I needed it. Brand new.

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I needed books for summer school. I tried Amazon.com because I had heard so much about it from other students. At first I was a little leary because it was a company I had no experience with. But I took a chance and was surprisingly happy. I ordered the books around May 7th or so and they were due on June 2nd. They arrived within the same week of ordering them. Of course I was pleasantly surprised that they were so quick. I can say that I had a very good experience with Amazon.com and I hope to do more business with this company. Gwendolyn Hilliard

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Fencer's Start-Up: A Beginner's Guide to Fencing (Start-Up Sports series), by Doug Werner

Debunking the sport’s rumored reputation of being outdated, this newly revised edition explores the ancient yet powerfully rich and entertaining art of fencing. Covering Olympic-style foil, epee, and saber methods, this comprehensive guide also features tips on safety, etiquette, and technique. With a brief history on the sport and an updated resource section, this examination tackles the fencing experience with humor and style.

  • Sales Rank: #1444247 in Books
  • Published on: 2010-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .50" w x 5.50" l, .60 pounds
  • Binding: Paperback
  • 192 pages

Review
"This book does the impossible—It shows exactly how a beginner should start fencing. Thumbs Up! BUY IT!"  —Andrew Stroud, Veteran Fencers Quarterly

"Start-Up Sports® tackles the hottest sports. Forthright. Simple."  —Library Journal

"Light and energetic, easy to read. Information is sound and clearly presented. But more than anything else, the book successfully conveys the fun of fencing. A job well done."  —Nick Evangelista, author, The Art and Science of Fencing

About the Author
Doug Werner is the author of the bestselling Start-Up Sports® series. He is also the author of Adopting in China, Fighting Fit, Fitness Training for Girls, Skateboarding: Book of Tricks, and Skateboarding: New Levels. He lives in San Diego.

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6 of 8 people found the following review helpful.
Forget it...I want my ten bucks back!!!
By Pacific Blue
This book was a remarkable disappointment. Frankly, you will likely learn far more at your first lesson that you would by reading this guide. Here are some of the highlights should you decide to drop ten dollars on this "beauty."

1)The author, Doug Werner, opens with the line "You've got to be kidding!" in bold type and then subjectively harps on and on about how fencing is a sport for a select few, always the underdog, etc etc. Really? I took up fencing as a unique way to stay fit and learn a skill sport at the same time. Never thought I was breaking down any social barriers or would have to sheepishly explain myself to my peer group.

2)Werner then rather hurriedly runs through the three disciplines of fencing: foil, epee and sabre. I was surprised that footwork barely rates a mention considering that it is one of the foundation techniques. This section stumbles a fair bit because the author decided to use only three diagrams,in the entire book,to help describe a technique-savvy sport like fencing. The more you read, the more you get the feeling that the book was thrown together in a day or two.

3)The book should have mercifully ended at page 100, but Werner decided to include a 22-page section about a rather obscure offshoot sport called "sport fencing." The take-home message is that Winsor Sport, one of his sponsors, is THE source for all of your "sport fencing" needs. It says so right on page 122 which looks much more like a full-page ad than an actual page of an instructional publication of any merit. Thank you for the infomercial.

4)Fencer's Start-Up really free falls in the next section which is Werner's 55-page journal of his fencing lessons. I am sure the idea sounded great at a meeting. Too bad the author's own immature,petulant temperament is the real showcase of this "copy filler." Werner unashamedly describes his fencing evenings laced with his own argument outbursts, temper tantrums, taunting of his fellow club members and even one episode where he threw his foil to the floor; causing the weapon to be damaged. (I should have expected this sort of angry conduct from an author who uses the "p word"[yes, that word] several times in a supposed professional text.) Like all martial arts, fencing requires a certain level of trust and respect amongst its participants. The author foolishly attempts to create the illusion that one can do "whatever you want" on the fencing piste and all will be forgotten. In the real world, this is 100% untrue. The instructors at the Cabrillo Academy may have put up with your behavior, Mr. Werner, but any other fencing club worth its salt would have shown you the door rather swiftly.

5)If you are thinking about fencing in the future, and I hope you are, welcome to one of the finest sports to be found. Shop around for a credible fencing school and purchase the best equipment you can afford. Do yourself a favor and do not buy this amateurish, laughable book. Put the $10 saved toward a mask and a foil instead. Fencing is an ancient sport dating back to the pyramids and is steeped in honor and tradition. Both of which will continue long after the author sells his equipment on-line and takes up yet another sporting conquest for profit.

1 of 1 people found the following review helpful.
Funny and informative!
By A. S.
I bought this as part of a birthday gift for my stepson and after flipping through it I may need to get another! Lots of pictures to show beginners how to and cute humor to keep things interesting.

0 of 0 people found the following review helpful.
I liked it a lot
By Michael A. Hanks
I liked it a lot. It was very much what i have experienced while taking my lessons. The only thing that I did not like
was that during each chapter there was a line or phrase that was repeated.I don't know if that was by design or by accident. The description of the drills and the bouts are right on target.(No pun intended).

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Minggu, 04 Januari 2015

[I485.Ebook] Ebook Free Galaxy Zack 3-pack: Hello, Nebulon!; Journey to Juno; The Prehistoric Planet, by Ray O'Ryan

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Galaxy Zack 3-pack: Hello, Nebulon!; Journey to Juno; The Prehistoric Planet, by Ray O'Ryan

Get the first three out-of-this-world books in the Galaxy Zack series, plus a link to download the fourth as a free ebook!

Planet hop with Zack Nelson on his galactic adventures as he moves from Earth to Nebulon in the year 2120, explores a newly discovered planet and helps a dinosaur get back to its prehistoric home! With easy-to-read language and illustrations on almost every page, Galaxy Zack chapter books are perfect for beginning readers—and they make a great gift!

This three-pack includes Hello, Nebulon!; Journey to Juno; and The Prehistoric Planet, plus a link to download a free ebook edition of Monsters in Space.

  • Sales Rank: #922086 in Books
  • Published on: 2014-07-15
  • Released on: 2014-07-15
  • Original language: English
  • Dimensions: 7.31" h x 1.10" w x 5.50" l, .0 pounds
  • Binding: Paperback
  • 384 pages

About the Author
Ray O’Ryan has loved space stories ever since he watched the very first episode of Star Trek. He loves to imagine what traveling across the galaxy might be like and is a bit jealous of Galaxy Zack in this regard. Ray lives in the beautiful Catskill Mountains in upstate New York with his wife and two lovable, zany cats named Stitch and The Way.

Colin Jack is originally from Vancouver, Canada, and has illustrated several children’s books. He currently works at DreamWorks Animation as a story artist and character designer and lives in the Bay Area with his wife and two sons.

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1 of 1 people found the following review helpful.
They are a great read. Content is spot on for a 6 ...
By Tracy Taylor
I bought these books for my 6yr old son. He now has the whole series. They are a great read. Content is spot on for a 6 to 8 yr old depending on their reading level. Only problem is he reads each book in about 2 hrs.

0 of 0 people found the following review helpful.
Five Stars
By Ruth W
my first grader loves this series

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Sabtu, 03 Januari 2015

[S115.Ebook] Ebook Download Hegemony in International Society, by Ian Clark

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Hegemony in International Society, by Ian Clark

Can international legitimacy operate even in a deformed balance of power, and when there is only one dominant state? Conventionally, hegemony has been perceived as a threat to international society. But how then is international order to be maintained, if this still requires a managerial role on the part of the great powers? International Relations theory has not taken that problem sufficiently seriously. Hegemony in International Society study makes a sharp distinction between primacy, denoting merely a form of material power, and hegemony, understood as a legitimate practice, and as giving rise to a form of social power. Clark suggests hegemony be considered as one potential institution of international society, and hence as one possible mechanism of international order.

Hegemony in International Society reviews some relevant historical cases (the Concert of Europe, Pax Britannica, and Pax Americana) and argues that, instead of one model of hegemony, these represent several different variants: importantly, each displays its own distinctive legitimacy dynamics. Once these are appreciated, they can help us identify the possible institutional forms of hegemony in contemporary international society. This is done through three cases, examining in turn US policy on the UN Security Council, in East Asia, and on climate change. The overall argument challenges the limited post-Cold War debate about primacy, and the equally simplistic projections about the future distribution of power to which it gives rise. In doing so, it offers a major re-thinking of the concept of hegemony in international relations.

  • Sales Rank: #2744898 in Books
  • Published on: 2011-06-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.40" h x .90" w x 9.30" l, 1.30 pounds
  • Binding: Hardcover
  • 296 pages

Review

"Ian Clark has done more than any other contemporary scholar to extend our understanding of the history of modern international society and its basic principles ... This is a rich, nuanced book that ranges more widely than most, making summary difficult. Clark aims to add historical and theoretical sophistication to hegemony, and he achieves this with aplomb."-- Ian Hall, International Affairs


"He does a fine job of summarizing the different interpretations of hegemony in the English School tradition. ... Clark's creative re-theorization of hegemony is a valuable contribution to international relations theory that will fuel many interesting conversations." --Political Science Quarterly


About the Author

Ian Clark is E.H. Carr Professor of International Politics at Aberystwyth University, and previously taught at the University of Cambridge. He has published many books on the history and theory of international relations, most recently Legitimacy in International Society, and International Legitimacy and World Society. He is a Fellow of the British Academy, and in 2010 was elected a Founding Fellow of the Learned Society of Wales.

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Kamis, 01 Januari 2015

[C242.Ebook] Ebook New Consumer Marketing: Managing a Living Demand System, by Susan Baker

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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

  • Sales Rank: #5915903 in Books
  • Published on: 2003-08-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.13" h x .74" w x 6.28" l, 1.03 pounds
  • Binding: Hardcover
  • 218 pages

Review
“…(a) compact text” (International Journal of Market Research, Vol.47, No.2, 2005)

From the Inside Flap
New Consumer Marketing is underscored by a compelling premise: a New Consumer and a new marketplace are emerging as a result of seismic change in the macro-marketing environment. As the tectonic plates move, organizations find themselves caught in the shift from a production-driven to a consumption-led economy (where the nature of the exchange is different and being exacerbated by the force of the internet and e-commerce). This shift creates a number of key challenges for consumer marketing:

  • How can companies best connect with the New Consumer?
  • How can the concerns of brand owners and retailers best be addressed?
  • How can organizations develop real consumer responsiveness?
  • How can marketing be lifted out of its crisis?

The solutions lie in managing marketing as a demand system. This requires turning the supply chain on its head, and taking the consumer as the organization’s point of departure and not its final destination. To succeed, organizations must adopt a value-centric orientation. Only by focusing on delivering the value consum ers actually desire, can they make the radical transition to the post-quake economy.

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Susan then explains how the seven elements that make up an organization’s ‘DNA’ work to optimise performance and ensure competitive survival. These elements comprise:

  • Intuition
  • Culture and structure
  • Leadership, vision and values
  • Employees
  • Knowledge management
  • Planning
  • Measurement

To illustrate the essential concepts and techniques of New Consumer Marketing, this clearly written book provides a rich sample of case studies. It is crucial reading for all those who need to get closer to the New Consumer.

From the Back Cover
The advent of a new kind of consumer is making traditional approaches to marketing redundant. New Consumers are informed, empowered and at large in a dynamic marketplace. How can brand owners and retailers best connect with them?

New Consumer Marketing recognizes and tackles this question. The answer lies in adopting a value-centric orientation and refocusing marketing on the three key processes of value definition, value creation and value delivery. Drawing on learning from the living sciences, Susan Baker presents an organic framework for meeting the actual needs of New Consumers through superior levels of insight, innovation and agility.

This book clearly explains the rationale for managing marketing as a demand system and is richly illustrated throughout with cases to show how this approach can help organizations be more effective.

"I read every word and I learned an enormous amount about how consumers are driving markets in ways totally different from those I knew so much about when I was an FMCG marketing director. This is a must read." Professor Malcolm McDonald, Cranfield School of Management, Cranfield, UK.

"This book brings together the best of new marketing thinking in a way that will help mangers not only understand it, but implement it." Pete Brown, St. Lukes, London, UK.

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"Overall a very challenging and thought-provoking book. One to keep for constant reference in the new, little-charted landscape." Claire Watson, Marketing Society, Middlesex, UK.

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