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Whether you're an entrepreneur, a consultant, a jobseeker, in sales or business development, or simply want to move your career in the right direction, this book walks you through everything you need to know about connecting with other people. We can say that with certainty because it's been written as an extension of the interactive workshops that we've run for business schools, companies and other organisations since 2001. What 'The Network Effect' offers is sound, proven and above all practical advice underpinned by an explanation of the relevant concepts. If you understand 'why' something works as well as 'how', you have a far better chance of making it work for you. And that, in the final analysis, is our aim - to turn each and every reader into a better networker.

  • Sales Rank: #3518711 in Books
  • Published on: 2011-01-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .51" w x 5.98" l, .72 pounds
  • Binding: Paperback
  • 240 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Very Practical Guide!
By Margo
I attended a workshop facilitated by one of the authors, Judith Perle, and wanted to read the book to reinforce what I learned. I like the practical advice provided by the authors, and the case studies make the advice come alive. In addition, it provides exercises to assist the new or "reluctant" networker to get out and "just do it."

1 of 1 people found the following review helpful.
The How-Tos of Social Networking!
By Geoffrey
As someone who studies group dynamics and group behavior, I was very interested to read The Network Effect and its emphasis on what you can do as a person to network effectively. I found the prose both clear and interesting, and all the practical anecdotes scattered through the chapters keep the text fresh and the narrative engaging.

Even though I think I already know a good deal about this from an academic perspective, I have already found that the practices recommended in the book have been helpful to me in my day-to-day interactions and have given me good ideas for how to improve my own networking abilities. The book presents enough of some of the interesting research findings of social network analysis to provide motivation, but doesn't drone on and on about the academics.

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0 of 0 people found the following review helpful.
Smart, Practical, & Enjoyable Guide to Networking
By Suzanne Scott
As I read through "The Network Effect" I took copious notes, and was re-acquainted with several tips and tricks of effective networking. This text is clear, reasoned, and fun. There is much here to guide the individual new to networking, or who has been away from it for some time. The psychological underpinnings act as backdrop to the "why" behind the approaches offered, and are immensely helpful. An element that could use more emphasis as a part of the human interaction of "networking" is level of self awareness, and it's importance. In my experience, the higher the level of self awareness, the more sophisticated the networking has the potential to be. For those with lower levels of self awareness, when the desired outcome is not achieved, individuals may be at a loss as to why it was not. Additionally, there might be more of a sense given as to how long these approaches take before desired outcomes can reasonably be achieved. For me, it is always helpful to know, "it may take several tries over weeks or months," or "this approach often works even on the first try!" Overall, this book is a handy, well laid out, and cost-effective guide. I recommend it.

See all 6 customer reviews...

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Minggu, 29 Agustus 2010

[O861.Ebook] Download The Advertising Agency Business: The Complete Manual for Management & Operation, by Eugene Hameroff

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When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:

  • Start an agency
  • Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients
  • Evaluate an agency
  • Structure ownership
  • Manage, develop, and evaluate personnel
  • Develop mutually beneficial relationships with clients and suppliers
  • Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations
Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

  • Sales Rank: #230548 in Books
  • Published on: 1998-03-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x .94" w x 6.50" l, 1.27 pounds
  • Binding: Hardcover
  • 288 pages

From the Back Cover
When the first edition of The Advertising Agency Business was published nearly two decades ago, it was hailed as the most comprehensive and valuable guide to successful agency management. The second edition established the book as the standard work in this area. This all-new, updated, third edition continues that tradition. It gives an overview of agency financial operations, including

  • Identifying key operating figures
  • Determining income and profit
  • Allocating gross income
  • Developing reliable, timely financial reports
This edition also presents complete information on the following business aspects of agency operation:
  • How to start and build your agency
  • How to evaluate an agency
  • How to manage, develop, and evaluate personnel
  • How to get new business
More agencies fail due to poor management than any other reason. organized for convenient reference, this authoritative guidebook offers highly readable explanations of the systems and strategies you need to grow and prosper in the agency business.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Most helpful customer reviews

4 of 6 people found the following review helpful.
Reality Check
By A Customer
I read this and thought: what a reality check! Tons of people filter through agencies on their way to some other gig. But some people are staying in the agency world for good, in some capacity or another. They should all read this book.
There's not always one right answer as to how to run your agency, but there are, thankfully, some standard business practices and parameters, which are plainly described in this book.
I think it makes for a more balanced and effective agency.
The price is right. There's a lot of truly useful information you can share. It helps to demystify and guide. Even if you're not in a position to control the business side of your company, having this book sitting on your desk is kind of empowering. I'm glad I bought it.

17 of 17 people found the following review helpful.
Not For Everyone
By A Customer
This book was not written recently and many parts of it reflect that fact. It's pretty dated. It speaks mostly of the big agency world. If your already in that world, you might find the attention to accounting details helpful, as the author is clearly experienced and pays attention to dollar details. If your planning to start a small agency, (bootstrapping) you could do better than this book. If you're ready to seek funding then hire a big staff and go after Johnson and Johnson, this might have some info you could use.

0 of 0 people found the following review helpful.
INFORMATIVE
By T. Green
This book gives a good sense on how to handle agency finances. Alot of the concepts are along the lines of an Olgilvy book but this author breaks the contents down. The book is easy to understand and does not contain alot of big words that need to be looked up in order to understand the information being conveyed. Overall good buy.

See all 16 customer reviews...

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Rabu, 18 Agustus 2010

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Minggu, 08 Agustus 2010

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  • Sales Rank: #1993395 in Books
  • Brand: Brand: Russell Sage Foundation
  • Published on: 1997-08-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .70" w x 6.00" l, .74 pounds
  • Binding: Paperback
  • 188 pages
Features
  • Used Book in Good Condition

About the Author

ZUR SHAPIRA is research professor of management and organizational behavior at the Stern School of Business at New York University.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great book!
By Sexy Asian Boy
Excellent book! I had the priveledge to actually meet the author of this book, Prof. Zur Saphira, and took his class at NYU Stern School of Business. Highly recommended!

0 of 0 people found the following review helpful.
Five Stars
By DZ
like a bible.

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Introduction to Computer Graphics: Using Java 2D and 3D (Undergraduate Topics in Computer Science) 2nd 2012 edition

  • Published on: 1709
  • Binding: Paperback

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Tapestry of Delights: Expanded Two-Volume Edition: The Ultimate Guide to UK Rock & Pop of the Beat, R&B, Psychedelic and Progressive Eras 1

  • Sales Rank: #969922 in Books
  • Published on: 2014-10-22
  • Original language: English
  • Number of items: 2
  • Dimensions: 8.31" h x 3.15" w x 11.73" l, 11.61 pounds
  • Binding: Paperback
  • 2064 pages

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8 of 8 people found the following review helpful.
5.0 out of 5 stars Absolutely the last word on UK psych and prog rock 1963-1976!,
By Kevin D. Rathert
After eight long years, British music historian Vernon Joynson, offers up this brand new revised and expanded version of his seminal work chronicling UK psychedelic and progressive music from 1963 through 1976. The new edition contains far too much information to be contained within a single volume. The result is this massive two volume, 2100 page tome published by Borderline Productions and is more than double the length of its 2006 predecessor, and triple the length of the original 1995 edition! This is no mere update, however, as many new features have been added, and each and every entry has been lovingly and meticulously rewritten. The resulting set indeed lives up to its lofty ambition of being "The Ultimate Guide To UK Rock & Pop Of The Beat, R&B, Progressive Eras 1963-1976."

So, what does the purchaser get in return for his or her hard earned currency? As with previous editions "Tapestry" consists of individual entries for each and every band or solo artist, presented in alphabetical order. The entries have, as the title implies, been painstakingly revised and expanded, greatly increasing their value to collectors and fans alike. In addition, hundreds of new entries have been added to this new edition!

What information is contained in the entries you may ask? First of all, an alphabetic list of personnel and the instrument or instruments they play. Where more than one lineup occurs, they are likewise listed alphabetically. The personnel information, in conjunction with the artist or band's album discography, indicates which album or albums (vinyl and CD alike), if any, the individual played on. The extremely detailed album discographies include the title of the LP or CD, the label and catalog number and the year of release. Where more than one has been released, they are listed in order of release. Compilation albums and CDs are indicated as such in the listing. Unlike previous editions comprehensive information about overseas issues and reissues is included, greatly expanding the discographies of many bands.

An exhaustive section devoted to retrospective compilations of artists' recordings is included where applicable. Detailed descriptions of the compilations (number of tracks, inclusion of essential recordings, rarities, etc.) are given as well as the title, label, catalog number and release date being included. Information regarding box sets and multi-disc releases are covered in this section with an emphasis on the most comprehensive releases available as well as comments on releases to be avoided or purchased with caution.

The extensively detailed discographies of EPs and 45s are listed in order of release, but unlike previous editions the EP discographies now include detailed track listings, and overseas as well as UK issues. The EP and 45 discographies also contain label, catalog number and year of release information, all absolutely essential information for collectors.

Without question the most important addition to this new edition is the "About The Band And It's Music" section which offers extensively detailed descriptions of the artist's sound as well as detailed analyses of the music and in many cases critiques which serve as an invaluable tool for collectors, aiding them in deciding which bands and/or releases they pursue. This addition alone may well be worth the cost of the book.

Following the tradition of previous editions the new two volume edition is profusely illustrated. Hundreds and hundreds of photos are interspersed throughout the text. Furthermore, each volume has an 8 page full color section devoted to album cover art.

Lastly, the UK rarity scale has been completely revised. LPs, EPs and 45s which are rare and sought after have been given a rarity rating. This scale acts as a guide to the value of particular releases and is yet another reference tool for collectors.

Great care has been taken by the author to assure the accuracy of each entry's contents. With a work of this depth and breadth quality control is of utmost importance. Having given the volumes a thorough examination I can attest to the accuracy and detail contained within the two volumes. It is at once quite obvious that this project is indeed a labor of love executed with incredible passion by the author.

The two volume "Tapestry Of Delights" is available in two formats. The softbound edition is available from both Amazon.com and Amazon.co.uk and can be obtained in the US at a cost of $100 give or take, and in the UK for comparable prices. There is also a strictly limited, numbered (600 copies) hardback set which can be obtained from fine booksellers in the US and UK. The cost of the hardbound copies is approximately $250 plus shipping in the US and 100-125 pounds sterling plus shipping in the UK. I must add that the faux leather bound copies with gold embossed lettering are absolutely breathtaking!

To sum it up, "The Tapestry Of Delights" is, without doubt, the seminal work regarding psychedelic and progressive rock from the UK 1963-1976. It should be a mandatory part of any true record collector's library and essential reading for music collectors and fans alike. The only real question is whether to purchase the hardbound or softbound edition. You can't go wrong either way!

2 of 2 people found the following review helpful.
TRULY AN EXPANDED "TAPESTRY OF DELIGHTS"
By Stuart Jefferson
This has obviously already been reviewed but this coffee table size, two volume set is just so good I had to say something about it. For fans and collectors of UK pop/rock/Mod/Beat/psyche/R&B/progressive/whatever, this will be one of the best additions to your music book library if you want information on UK bands from the best years of British music. The previous single volume editions of the book were great, but this surpasses earlier editions.

This edition is in two thick volumes with updated information on virtually countless bands and performers from the prime years 1963-1976. Rumor has it (I believe I heard it from the author himself on the internet) that this edition is to be the only double volume set--it is getting too expensive to keep publishing a book of this type in two volumes--so you might want to purchase this fairly soon.

Inside you'll (more than likely) find more information on a particular band/performer than you need--which is great. The vast majority of entries are accurate, but inevitably there are a few glitches--most of them minor--which doesn't affect all the work Vernon Joynson has put into it. There's b&w photos of various bands and record jackets throughout, plus eight pages of nicely done album covers in color in each volume--a nice touch.

Check the internet for the best price and availability--like Abe's Books or something similar and trustworthy. If you're a deep fan of UK music from the years stated above, this will be a book you will turn to again and again. I thought it would be a book I would use only occasionally, but was I wrong. This is a one-stop book for many little known albums/bands--many of which I like and search for. If you can swing the dollar outlay without too much difficulty (my wife gave me the "go ahead") this is something you should consider purchasing before it's too late.

And on a slightly different note--if you're into late '60s Haight-Ashbury (or were there) Jim Marhsall's new coffee table size book of period photographs of that scene is well worth your attention. I was lucky enough to be in college in Palo Alto in the late'60s/early '70s and this book brings back a lot of memories--good and slightly weird--of that whole time. But if you want just one book of photos from that period/area this is the one to purchase. Not only are the photos a great insight into that time, but the essays too are well written and add greatly to the overall quality of the book. Check it out.

1 of 2 people found the following review helpful.
Five Stars
By mikey
anything mr. joynson does is off the charts

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