Jumat, 28 Februari 2014

[J824.Ebook] PDF Download Marketing Analytics: A Practical Guide to Real Marketing Science, by Mike Grigsby

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Marketing Analytics: A Practical Guide to Real Marketing Science, by Mike Grigsby

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Marketing Analytics: A Practical Guide to Real Marketing Science, by Mike Grigsby

Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segmenting data, testing campaign effectiveness, and forecasting demand.

Assuming no prior knowledge, Marketing Analytics introduces concepts relating to statistics, marketing strategy, and consumer behavior and then works through a series of problems by providing various data modeling options as solutions. By using this format of presenting a problem and multiple ways to solve it, this book both makes marketing science accessible to beginners and aids the more experienced practitioner in understanding the more complex aspects of data analytics to refine their skills and compete more effectively in the workplace.

  • Sales Rank: #201046 in Books
  • Published on: 2015-06-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .47" w x 6.00" l, .84 pounds
  • Binding: Paperback
  • 248 pages

Review
"I strongly recommend Marketing Analytics to both beginners and folks who don't have much background in statistics.  A very precise book.  Complicated topics around statistics, marketing and modelling are condensed very well in a much-simplified language, along with real-world examples and business cases, which makes it amusing to read and gives clear understanding about applications of the concepts.  The books sets the ground with exactly what one needs to know from statistics as well as marketing, and runs through how these two, coupled with analytics, can help solve real-world business problems.  Later, it also covers Market Research topics and concludes with the Capstone, covering application of all the methodologies to Digital Analytics.  I believe that Marketing Analytics will be a handy reference or manual for students as well as marketing analytics professionals." (Sasmit Khokale Analytics Practitioner)

"This is an excellent read for people in the industry who work in strategy and marketing.  This is one of the first books that I have read that covers the entire spectrum from demand, segmentation, targeting, and how results can be calculated.  In an age where marketing is becoming more and more sophisticated, this book provides the tools and the mathematics behind the facts.  Marketing Analytics is written with a scientific voice, but was very readable, with the science wrapped into everyday activities, based on a character we can all relate to, that are derived from these formulas, ultimately driving ROI." (Elizabeth Johnson VP, Shopper Marketing-Digital Solutions Retailigence)

"I found Marketing Analytics interesting and easy to comprehend.  It has lucid descriptions along with the illustrations, which complement the text.  Even a layman can understand, as there is no jargon or technical language used."
(Sunpreet Kaur Sahni Assistant Professor, GNIMT)

"Mike's book is the right blend of theory applied to the real world, large-scale data problems of marketing.  It's exactly the book I wish I'd had when I started out in this field." (Jeff Weiner Sr. Director, Channel and Employee Analytics-US Region, Aimia)

"For those MBAs who barely passed their quantitative marketing and statistics classes without truly understanding the content, Marketing Analytics provides everything managers and executives need to know presented as a conversation with examples to boot! You'll definitely sound smarter in the boardroom after reading this book!" (James Mourey, PhD and Assistant Professor of Marketing DePaul University)

"In one sentence, the role of marketing is to determine who the organization can serve and how it can best be done.  To this end, Mike Grigsby escorts the reader through the difficult process of understanding, explaining, and anticipating customer behaviour, aptly delivered with the no-nonsense authority earned by veterans of marketing success.  If Marketing Analytics is the class, I'm sitting front row!" (Allyn White PhD)

"This book gives a broad overview of marketing analytics to people who don't have any related background....[E]xamples are explained to give readers a clearer idea. I think the book is worth a read for anyone who wants to become a marketing analyst." (Yuan Fang MSc (Marketing Analytics candidate))

"Offers a truly accessible guide to the basics and practice of marketing analytics." (Koen Pauwels, Professor of Marketing at Ozyegin University, Istanbul and Honorary Professor at the University of Groningen)

"Marketing Analytics is a must-read for analytics practitioners and marketing managers seeking a comprehensive overview of the most actionable techniques that virtually any organization can apply to gain immediate benefits.... Dr. Grigsby succinctly illustrates the concepts with real examples and provide references for analysts needing deeper guidance or theory. I wish Marketing Analytics was published 15 years ago - it would've saved me a lot of independent research!" (W. Dean Vogt, Jr. Marketing Research and Analytics Practitioner)

"Marketing Analytics is a practical guidebook written in a conversational tone that makes complex theories easily understood. The author's experience in the industry combined with his inherent gift for explaining everything a successful marketing analyst needs to know makes this book a must-read." (Katy Richardson Founder and Principal, 214 Creative)

"In his book Marketing Analytics, Mike Grigsby takes passionate marketing strategists on a practical, real-life journey for solving common marketing challenges.  By combining the concepts and knowledge areas of statistics, marketing strategy and consumer behaviour, Mike recommends scientific and innovative solutions to common marketing problems in the current business environment.  Every chapter is an interesting journey for the reader.

What I like most about the book is its simplicity and how it applies to real work-related situations in which almost all of us have been involved while practising marketing of any sort.  I also like how Mike talks about tangible measurements of strategic recommended marketing solutions as well as how they add value to companies' strategic endeavours.  I highly recommend reading this book as it adds a completely new dimension to marketing science." (Kristina Domazetoska Project Manager and Implementation Consultant, Insala)

"Marketing Analytics is a good resource for someone who has just started out in analytics or has interest in marketing analytics. The introduction to the theory and concept behind using a particular technique to solve a specific problem helps the reader better understand the application of statistical methods. The detailed business cases, explained in story form help see the real-world example of the analytical model adopted for the problem." (Prasanna Bidkar Right Mix Technologies)

About the Author
Mike Grigsby has been involved in marketing science for over 25 years. He was marketing research director at Millward Brown and has held leadership positions at Hewlett-Packard and the Gap. With a wealth of practitioner experience at the forefront of marketing science and data analytics, he now heads up the strategic retail analysis practice at Targetbase. He is also known for his academic work, having written articles for academic and trade journals, and currently teaches at the University of Texas at Dallas. He is a regular speaker at trade conventions and seminars.

Most helpful customer reviews

5 of 6 people found the following review helpful.
Ok for learning about marketing, but author's knowlege of statistics seems poor
By Amazon Customer
I have a statistics background and am about to start a marketing job, so wanted to learn about how stats are applied to marketing. While the book helped me in this respect, the author's stats understanding seemed surprisingly poor. Couple of examples: (1) he describes 'unsupervised learning' as techniques where the analyst has no input into the algorithm, versus 'supervised learning' as techniques where the analyst has input (in reality unsupervised learning just means no response variable gets specified - this is pretty basic stuff). (2) he explains that marketing analytics is about 'quantifying causality', and that 'he doesn't want to hear that correlation is not causality'. Wow, that is bad advice. Very few of the techniques he describes do any more that modelling correlations, and anyone using them should *always* have in the back of their mind that 'correlation does not imply causation'.

These are two examples of bad/misleading advice from a book that had many more.

If you know about stats and can take his statistical advice with a grain of salt, then this book is ok for learning about how to apply stats to marketing problems (although you would do far better to read the less concise but far more informative 'Data Science for Business' by Provost and Fawcett). If you don't know about stats then this book is a risky way to learn. You'll end up learning some misinformation along the way.

1 of 1 people found the following review helpful.
A great resource that will be used over and over again.
By Chantal Bechervaise
As someone who loves social media and runs my own blog with no prior marketing experience, I found this book to be a valuable tool in understanding the fundamentals of marketing. I was pleasantly surprised at how easy this book was to read and understand. I also liked the examples provided to measure your marketing efforts. A great resource that I will be using again and again.

0 of 0 people found the following review helpful.
Very good
By Autamme_dot_com
Oh, what a book! So much is crammed inside something so small, providing a great overview to the marketing newcomer and an aide memoire (or more) to the experienced executive – a real cramming guide to marketing analytics and marketing science no less.

Think of this book as a tasting menu at a high-end restaurant. Statistics, consumer behaviour, modelling and analysis, targeting, purchasing strategies, relationships, segmentation, marketing research, analytics … the list goes on.

Lots of tools to deploy when you face real-world marketing challenges, a quick how-to guide and for those who are a little older, an embarrassment-free way of gaining current knowledge without admitting you might be a tad rusty. The author has managed to balance the needs of both beginner and more experienced marketing pro at the same time, serving up an accessible, refreshing read that neither patronises or bamboozles. The book draws you in and the author was responsible for a unplanned splashing of coffee as this reviewer snorted at some of the humour (“Marketing science is not an oxymoron (like military intelligence, happily married or jumbo shrimp) but is a necessary (although not sufficient) part of marketing strategy”). You can sense the author was probably enjoying himself when writing this book, coming across as a razor-sharp sort of guy who you would not object being “trapped” next to at one of those interminable conference luncheons.

The price, considering what you are getting, is a steal. It is one of those books that you can read several times, building on your knowledge as you go on; dipping in and out as needed or taking a longer, sequential read. A detailed index ably assists the book’s “quick-reference” function for the times when you’ve forgotten the difference between mean, medium and mode or how to pull out data from your analytical modelling structure.

This is a book that will find and retain a place on this reviewer’s shelf; it might not be consulted daily but like a safety belt in your car, it can be a comfort to know that it is there, protecting you, just in case…

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Selasa, 25 Februari 2014

[O482.Ebook] Download Batman: Year One, by Frank Miller, David Mazzucchelli

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Batman: Year One, by Frank Miller, David Mazzucchelli

A New York Times Best Seller!

A new trade paperback edition of one of the most important and critically acclaimed Batman adventures ever, written by Frank Miller, author of THE DARK KNIGHT RETURNS!

In 1986, Frank Miller and David Mazzucchelli produced this groundbreaking reinterpretation of the origin of Batman — who he is and how he came to be.

Written shortly after THE DARK KNIGHT RETURNS, Miller's dystopian fable of Batman's final days, Year One set the stage for a new vision of a legendary character.

This edition includes the complete graphic novel, a new introduction by writer Frank Miller and a new illustrated afterword by artist David Mazzucchelli. Completing this collection are over 40 pages of never-before-seen developmental material such as character and layout sketches, sample script pages, sketches, and more that pro-vide a glimpse into the making of this contemporary classic.

This volume collects Batman #404-407.

  • Sales Rank: #5003 in Books
  • Brand: DC Comics
  • Model: 1764289
  • Published on: 2007-01-10
  • Released on: 2007-01-10
  • Format: Deluxe Edition
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.20" h x .30" w x 6.70" l, .60 pounds
  • Binding: Paperback
  • 136 pages

Amazon.com Review
Whether you grew up reading Batman comics, watched the campy television show, or eagerly await each new movie, this is the book for you. A retelling of the events that led to Bruce Wayne's becoming Batman, this book combines Frank Miller's tight film-noir writing with David Mazucchelli's solid artwork.

From School Library Journal
Grade 4 Up–In the late 1980s, DC Comics revamped many superheroes but realized that Batman should remain true to his 1939 history. According to the introduction, the editors also decided that the public needed to know more about Batman's early life as a vigilante, and Miller and Mazzucchelli came together to produce Batman: Year One. Originally released in 1988 in four parts, the stories have been combined into one book. Opening with the arrival of Lieutenant James Gordon in Gotham's police force, the story goes on to inform readers about the level of corruption permeating the force. They also witness Bruce Wayne's first encounter with the prostitute named Selina, who will become Catwoman. Wayne speaks to his dead father, asking for guidance, and is answered with a bat on the windowsill, and Batman is born. The remaining chapters highlight Gordon's continuing difficulties with the corrupt police force, Batman's early difficulties in protecting and using his arsenal of weapons, and the first villains he chooses to pursue. At the end of the book, readers are treated to some background on Mazzucchelli's art, the production of Year One, and details on Richmond Lewis's coloring techniques. Both beginning and devoted Batman fans will enjoy this edition.–Sarah Krygier, Solano County Library, Fairfield, CA
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"If there is one book that deserves mention in the same breath as Watchmen or The Dark Knight Returns, it's Batman: Year One."—Miami Herald

"This is a story no true Batman fan should be able to resist."—School Library Journal

Most helpful customer reviews

0 of 0 people found the following review helpful.
Year One effectively justifies Batman with a story about Gordan
By Travis Trombley
The year 1986 saw the rise of two of superherodom’s most critically acclaimed graphic novels: Alan Moore’s Watchmen and Frank Miller’s dystopian Dark Knight Returns. After Miller’s success with DKR, a stark depiction of Batman’s future, DC Comics charged Miller with a revamping of Batman’s origin in 1987, 48 years after Bob Kane and Bill Finger’s original take on the character. In his Introduction to the reboot, Dennis O’Neil, one of Batman’s premier writers in the 70’s, said that the retelling of the origin story was not about changing the story, but about modernizing and improving it: “It could be given depth, complexity, a wider context. Details could be added to give it focus and credibility” (O’Neil, 1). That was a heavy order for a medium considered childish fantasy, so did 'Year One' deliver?

In short - yup. Successfully meeting all of O’Neil’s criteria, Miller’s Batman: Year One, beautifully illustrated by David Mazzucchelli and colored by Richmond Lewis, has become the definitive Batman origin story. Not simply an explanation of how a man can dress up like a bat and effectively combat rampant crime, though such elements are included, Year One is more about making plausible WHY a man would need to dress up like a bat and fight crime, and how Gotham City would respond.

Like Watchmen and DKR before it, Year One ascends from children’s entertainment to something closer to literature. Though relatively brief, the story is complex (watch Gotham's #1 cop still come up short, justifying the extreme measures of Batman) and dramatic (two characters who endure trauma to ultimately adapt their problem solving strategies while maintaining moral rigor); if it did not make the story of Batman realistic, it made it mature and believable. This book is a must-read for all Batman or superhero fans and a great read for anyone at least marginally interested in the genre.

0 of 0 people found the following review helpful.
Perfect book for new readers -- to Batman, or to comics in general!
By ThomasNassiff
This collection is a great introduction not just to the character of Batman, but comic books in general. If you are a brand-new reader, and you're looking for either your first Batman book or your first book overall, this is an excellent choice. 'Batman: Year One' is the origin story as you already know it -- Bruce Wayne's parents are killed when he's a young boy, he leaves Gotham for a while and comes back ready to fight crime.

Frank Miller's telling of this tale shines in several lights. He's known for drawn-out character monologues, so you get plenty of frames with Batman or Bruce Wayne thinking to himself. This gives a great insight into the psychology of Batman and Wayne, who almost start to cement themselves as semi-individual characters -- you'll definitely pick up on this if you progress from here into other recommended reading such as 'The Man Who Laughs,' 'The Long Halloween,' 'Dark Victory' and more. The psychology behind Batman's early actions reveal a hero who isn't sure of himself, a detective whose prime mission is to investigate why he wants to be the Batman and what that really means.

We also get fully roped into Jim Gordon's world very early on. Gordon actually leads the story off, and we spend almost as much time with him as we do with Batman. He's new to Gotham, like Batman, and he's trying to make a name for himself within the crooked Gotham City Police Department. You'll read the very beginnings of Gordan's relationship with Batman, which obviously lays the groundwork for much more collaboration between the two characters.

I will note that I purchased the soft-cover trade paperback version of this book, with the red and black cover. The pages are glossy but not annoyingly so; if you're looking for the newspaper-type of print, you likely won't find that in any new printing anyway.

Art-wise, 'Year One' shows a very gritty and seedy Gotham, and Batman spends a lot of his time investigating the worst parts of town (where we're introduced to an early Catwoman too). The colors are dark and subtle, but it all works within Miller's moody writing; put it all together and you have a book that, like I wrote earlier, is simply perfect for new readers.

I'd highly recommend this as a gift as well, for anyone who hasn't read Batman's origin story in the comics. If you're a fan of the Christopher Nolan trilogy, definitely pick this up. I would tangentially recommend purchasing 'The Man Who Laughs' to get an early look at The Joker, then moving from there into 'The Long Halloween' and 'Dark Victory,' which have some more associated reading with them. These books will provide a well-rounded and extremely enjoyable look into the beginnings of Batman's career.

1 of 1 people found the following review helpful.
One of the best ways into modern Batman comics.
By C. D. Varn
Miller's "The Dark Knight Returns" and this make up two of the most important story arcs and settings of tone for Batman. Both the Burton and Nolan run of films seem to have some tonal relationship to Miller's work on Batman. "Batman: Year One" goes back to the origins of Batman, without significantly changing those origins, but with Gotham City being more gritty and corrupt than before. Using Gordon as a primary protagonist in addition to Bruce Wayne, one gets a sense of the desperation of the Gotham.

While it is not as bleak as Dark Knight Returns, Year One does develop the noir elements of Batman and builds up his relationship in this noir context, Mazzucchelli's work is workman-like but furthers the genre feel of the book and conveys both emotions and grit. Wayne is shown as weaker and Gordon as more corruptible, but both develop into their current identities in this comic. One of the best ways into modern Batman comics.

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Sabtu, 22 Februari 2014

[L526.Ebook] Free Ebook Rhys: The Sinner Saints #2, by Adrienne Bell

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No one understands secrets like Rhys Vaughn. Known for his cold efficiency, he’s notorious for having been the best Special Forces interrogator in the field. There’s no one he can’t break…until Rhys comes face to face with injured scientist, Tessa Rosenthal, the only person who has ever managed to see past his frigid shell.

Despite his icy exterior, Tessa Rosenthal desperately wants to trust the striking man who rescues her from a hellish nightmare...but she doesn’t dare. After being unwittingly recruited to create a deadly weapon, it’s up to Tessa to destroy it before it can be unleashed on the public. She can’t risk making any more mistakes, and needs to listen to her head…no matter what her heart tells her.

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  • Sales Rank: #60669 in eBooks
  • Published on: 2015-04-27
  • Released on: 2015-04-27
  • Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
Not the Caliber of Her Other Books
By caroljohns827
I have ABSOLUTELY loved this author's books in the past. The one I Did Not Finish (DNF). In fact, I stopped after the Characters did their third or fourth really dumb thing.
Allow me to explain. I like fast moving, Alpha-male former servicemen who interact with women. And this book promised to be very, very interesting, as the woman was allegedly an exceptionally well-educated, so you would think smart, woman. Additionally, all the other books by this author were exceptionally good. And I was willing to wade through the almost obligatory whining over why they "COULDN'T" be a couple. (Why do authors think this is helpful?) But here is this "smart" woman who thinks that because SHE doesn't know how a company in the business of providing protection for pay could protect her, THEY don't know how. That's really egotistical. Sometimes other people know more than you do. The SECOND piece of stupidity is that the HERO takes the Heroine to a "safe house" to hide her from the bad guys, BUT keeps in telephone contact with one of the bad guys because "he used to be a friend". Say what? That's dumb. Cell phone information would have led the bad guys right to the safe house. Oh, and then there's the question of why and how dumb you have to be to continue talking to one of the people you don't want to know where you are. THIRD, they answer the door of the "safe house" to respond to some policemen, DON'T ask to see any identity and think there is something "strange" about the situation. When the police leave, they should have left immediately, as well. BUT and this was the final straw for our two characters who "can't" have a relationship, instead of using their good sense of danger, the pair thinks NOW is the time to have wild monkey sex. AND then the bad guys find them. Who would have thought that would happen??? Oh, yeah, anyone and everyone!
THAT'S where I stopped reading. At that point, I was done with worrying over people who couldn't be bothered with exercising even a minimum of common sense. How an author, who wrote so very well in prior books, could write this one, is beyond me.
The premise was interesting, but it needed REAL people who aren't too stupid to live.

1 of 1 people found the following review helpful.
No Heat, No Emotional Connection
By rnj1
Ms. Bell writes a competent book. Having said that, in this book, there was no connection, for me, with either protagonist. I didn't feel their heat or, at the very least, their attraction to each other. I didn't feel Tessa's fear, or her angst and certainly didn't feel Rhys's regret. It was a lackluster story.

0 of 0 people found the following review helpful.
Even better than book 1
By Sparkymom
Rhys was awesome. He was a hardened trained interrogator who ended up saving Tessa from her interrogation ( read: torture) session with an old buddy of his. Tessa refuses to tell Rhys why her information is so important, but he still wastes no time getting the rest of the Sinner Saints on board with helping even though his boss, Carter, is a hard sell. Eventually, Tessa is forced to explain to Rhys how big, important, and dangerous the information in her head is. She would even take her own life before letting it get into the wrong hands. Rhys vows not to let things get that far. With the help of the team, Rhys sets out to help Tessa destroy her paper trail and secure her future.

I loved this story and am enjoying the series. I hope Charlie gets her chance with Bowie next.

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Senin, 17 Februari 2014

[R175.Ebook] Download PDF Do You Mean Business? Technical/Non-Technical Collaboration, Business Development and You, by Babette N. Ten Haken

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Do You Mean Business? Technical/Non-Technical Collaboration, Business Development and You, by Babette N. Ten Haken

THE ENGINEERING-SALES DISCONNECT IS OVER .... OR AT LEAST IT CAN BE

Today's global marketplace brings success to individuals and companies able to collaborate and operate in cross-functional teams. Yet many engineers and business development professionals operate in silos, missing opportunities for personal advancement and revenue generation. The primary barrier: they don't speak the same language.
     In Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and YOU, Babette Ten Haken, consultant and founder of the renowned blog, Sales Aerobics for Engineers®, shows you how to:
     * Liberate yourself from the status quo of discipline-driven mindsets
     * Develop the ability to simultaneously translate technical as well as non-technical information to
       colleagues and customers
     * Understand how your functional role - not your job description - allows you to positively impact business development, even if you are a technical expert

  • Sales Rank: #1967230 in Books
  • Brand: Brand: Spinner Press, LLC
  • Published on: 2012-04-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .53" w x 5.98" l, .75 pounds
  • Binding: Paperback
  • 250 pages
Features
  • Used Book in Good Condition

Review
"Engineers who master the art of sales and marketing are a highly valuable asset." - Nancy Nardin, Founder, Smart Selling Tools™

"Shows you what actually works in today's business environment." - Jill Konrath,  Selling to BIG Companies and SNAP Selling



"A 'must-have' resource for all individuals (technical and non-technical) looking to grow their careers." - Ben Matthews, P.E., Project Manager, Global Engineering and Design

"Should be the required 'field manual' for any entrepreneur, sales or engineering leader." - James R. Kanary, Business Unit Mgr, Healthcare IT industry

"Shows you what actually works in today's business environment." - Jill Konrath, author: Selling to BIG Companies & SNAP Selling

"Engineers and business development professionals can achieve success by communication, comprehending customer needs, and working collaboratively." - Matt Barcus,  CivilEngineeringCentral.com

About the Author
Babette N. Ten Haken holds degrees from Washington University, St. Louis MO and University of London, UK. Her successful career in scientific, marketing research, and sales roles led to the creation of her firm, Sales Aerobics for Engineers, LLC, where she works with technically-focused companies, enhancing team performance for revenue generation.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Written for the Accidental Salespeson
By Sam
For many people with technical backgrounds, sales and selling are synonymous with distasteful and disdain. Yet when the product inventor becomes the boss (of their own company with one employee or a large company of thousands), he or she is suddenly thrust into a world that is unfamiliar and uncomfortable. Yet it is a world that is obviously necessary for personal and business success.

Like most of us when we're put in stressful situations, we fall back on what makes us most comfortable. And for technical people, that can often be using jargon, buzz words, and language that makes sense with like-minded (and typically more intelligent) individuals. However unfortunately, in the sales world, nothing can turn off a potential customer faster than using words and concepts that the buyer doesn't understand.

Babette Ten Haken provides technical people, and really anyone who sells for a living, a guidebook on how to explain a product, its benefits, and its value in ways that are easily understood and comfortable for both the buyer to hear, and the salesperson to sell. In reality, almost everyone in business is a salesperson whether the title "sales" is on a business card or not. From the receptionist to the product manager to the CEO, almost everyone in a company comes in contact with a prospect sometime during the day. What Babette shows is a simple methodology that anyone can follow to make selling comfortable, and even fun.

Another important point that Babette's book covers in detail is that selling does not necessarily mean only to the outside world. Every day, the technical person needs to sell his or her concepts internally within a company. Thus Babette's strategies and tactics will help the technically-minded/mathematically-oriented person overcome fears and she provides a roadmap for sales success.

What I also enjoy is Babette's style and manner. She writes for the technical person in a non-technical, easy-to-understand and easy-to-read manner. Read "Do YOU Mean Business" and YOU TOO will get results.

2 of 2 people found the following review helpful.
A Business Book, Not just Another Sales Book
By Robert Terson
"Do YOU Mean Business?: Technical/Non-Technical Collaboration, Business Development and YOU" isn't just another sales book. It's a business book, for everyone in your organization. Babette sees business development as part of everyone's job description. She believes everyone needs to understand how their job function affects the colleagues they hand their work over to. It's like a 4x100 meter relay race--the individual running one leg of the race has to smoothly hand that baton off to the next runner, who'd better be in position with her hand extended to receive that baton and sprint off.

"Do YOU Mean Business?" is about everyone in the organization getting to the finish line together. It's about technical folks learning how to talk business, and sales and marketing folks learning how to talk about the technical aspects of the project. It's about finding out what the common denominators are, so that you can leave the techie lingo or sales spiel at home.

At a time when we're all pondering how to develop business, Babette Ten Haken has given us a book that pulls it all together. Business development is dynamic and collaborative; no more "us versus them."

I know you'll enjoy reading her book and putting her suggestions into action. More importantly, this book will make you money. Buy your copy now!

1 of 1 people found the following review helpful.
Everyone is a Business
By Conrad
"Do you mean Business?" If studying management, business/industrial pyschology and/or business communications this is a good book to have, for it will provide context and examples for the abstract theory you are studying. If studying science or engineering then the book will provide insight into how the organisations you will work for actually work. If already employed then no matter what your job role the book will be useful.

Modern enterprises rather than being systems specifically designed to fullfill a function have instead evolved to being random collections of occupational groups. If the business enterprise just considered as a machine, then you are just a cog with in that machine: and can be replaced by any other such cog. But if the enterprise is considered to be a higher form of life (refer James Lovelocks definition of life), then you as an individual breathe life into the enterprise. The enterprise can become an extension of self and provide security well into the future. A business enterprise can be considered a tribal society unhindered geographical boundaries, it can operate as a village providing food, clothing and shelter for its members.

But it cannot be so, if it operates as a battle ground for waring individuals, with battle lines drawn between occupational groups, between owners and employees, and customers and the enterprise. With everything always being somebodies elses responsibility: not my job. All are in the same boat, and if the ship sinks then all go down.

In a typical silo'd enterprise, sales sells that which engineering cannot design and production cannot make. Customers are dissatisfied because product doesn't live up to expectations. Sales look bad because they cannot deliver on false promises, and engineering looks bad because they cannot design product to meet the needs of the market. Common to all these situations are poor timing and poor communications. Turf protection, creates these silo's, creates refined language, and raises barriers to sharing and communication, it hinders team work, and it jeopardises future security for everyone.

"Do you mean business", places the responsibility for the success or failure of the enterprise, and the individual, squarely on the shoulders of the individual, on your shoulders. But you are not left burdened with such responsibility, for "Do you mean Business?", provides you with the tools and a set off exercises to tackle the task before you.

If you have studied business then maybe you could work it all out for yourself, as you bump into the issues and relate it back to the abstract theories. But why do that, when here its mapped out before you, and you can hit the ground running.

Clearly there is a problem in an organisation, when the drive of the hungry sales people can be explained by something as trivial as Maslows hierarchy of needs, but the motivation of the engineers needs Vroom's expectancy/Valency theory to explain. The sales people need to be motivated not hungry, and the engineers motivation needs aligning with the needs of the business.

There is not just a disconnect relating to communications between sales, designers, production and customer, there is a disconnect between the business model, business plan and the needs of the customer. However, if the communications are poor then the business model cannot be aligned with meeting the needs of the customers. The most important part of those communications is listening, and when you open your mouth it should be to aid understanding, to inform and educate, not to show off expertise (which is typically built around deliberately causing confusion).

In an A-team everyone has a common set of core skills, everyone can act as commander/leader, but each is equal and unique at the same time. We live in society and are supplied by and work in a market driven economy, everyone needs to understand management, people, politics, organisational behaviour, business and markets. Employees in organisations do not have a common set of core skills, they do tend towards being cogs manufactured for a specific purpose by a factory school system, and are largely self limiting, and expendable.

Better than a 59 second employee which reinforces the them and us conflict, "Do you mean business" puts the focus on developing and understanding self, improving communication skills, and from there developing a more collaborative organisation both internally with fellow employees and externally with the customer.

"Do you mean business" is the book with the common core skills to Adopt, Apply and Adapt. (sorry I changed the sequence, read the book to find the difference.)

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Rabu, 12 Februari 2014

[B703.Ebook] Download Elbow Room: The Varieties of Free Will Worth Wanting, by Daniel C Dennett

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Elbow Room: The Varieties of Free Will Worth Wanting, by Daniel C Dennett

In this landmark 1984 work on free will, Daniel Dennett makes a case for compatibilism. His aim, as he writes in the preface to this new edition, was a cleanup job, "saving everything that mattered about the everyday concept of free will while jettisoning the impediments". In Elbow Room, Dennett argues that the varieties of free will worth wanting - those that underwrite moral and artistic responsibility - are not threatened by advances in science but distinguished, explained, and justified in detail.

Dennett tackles the question of free will in a highly original and witty manner, drawing on the theories and concepts of fields that range from physics and evolutionary biology to engineering, automata theory, and artificial intelligence. He shows how the classical formulations of the problem in philosophy depend on misuses of imagination, and he disentangles the philosophical problems of real interest from the "family of anxieties" in which they are often enmeshed - imaginary agents and bogeymen, including the Peremptory Puppeteer, the Nefarious Neurosurgeon, and the Cosmic Child Whose Dolls We Are.

Putting sociobiology in its rightful place, he concludes that we can have free will and science, too. He explores reason, control and self-control, the meaning of "can" and "could have done otherwise", responsibility and punishment, and why we would want free will in the first place. A fresh listening of Dennett's book shows how much it can still contribute to current discussions of free will.

This edition includes as its afterword Dennett's 2012 Erasmus Prize essay.

  • Sales Rank: #64245 in Audible
  • Published on: 2015-12-18
  • Format: Unabridged
  • Original language: English
  • Running time: 593 minutes

Most helpful customer reviews

1 of 1 people found the following review helpful.
Excellent. Danial Dennett is the best at writing for ...
By Michael S. Youngblood
Excellent. Danial Dennett is the best at writing for the average person about these complex philosophical issues. I wish he had been my philosophy teacher when I was in college. It would have made more sense to me then had he been explaining things.

0 of 0 people found the following review helpful.
Excellent and nuanced book which does a good job of ...
By Mitchell D. Benjamin
Excellent and nuanced book which does a good job of refuting the deterministic view that free will is an illusion. Good to read after reading Sam Harris's "Free Will".

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Minggu, 09 Februari 2014

[Y726.Ebook] Ebook School Uniform Movement And What It Tells Us About American Education (04)

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School Uniform Movement And What It Tells Us About American Education (04)

School Uniform Movement And What It Tells Us About American Education (04) by Brunsma, David L [Paperback (2004)]

  • Published on: 2004
  • Binding: Paperback

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Jumat, 07 Februari 2014

[J561.Ebook] Ebook Download Reference Range Values for Pediatric Care [PAPERBACK] [2014] [, by Lamia M. Soghier MD FAAP(Editor)]From American Academy of Pediatrics

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Reference Range Values for Pediatric Care [PAPERBACK] [2014] [, by Lamia M. Soghier MD FAAP(Editor)]From American Academy of Pediatrics

  • Published on: 2014
  • Binding: Paperback

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Kamis, 06 Februari 2014

[J603.Ebook] Fee Download Danger & Play: Essays on Embracing Masculinity, by Mike Cernovich

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Danger & Play will show you how to become a more dominant man, develop a dominate mindset, lose fat, gain muscle, succeed in business, and meet women.

Mike Cernovich is considered one of the most controversial men on the Internet, as he tells the truth without fear of offending the politically correct or weak-minded. Cernovich has been attacked by Gawker, Newsweek, and other anti-men publications. MSNBC had a guest on to discuss Cernovich’s “offensive” views on how men want to live.

Danger & Play, Cernovich’s flagship website, has been read by millions of people worldwide and his book Gorilla Mindset became an immediate best seller.

In Danger & Play: Essays on Embracing Masculinity, you’ll learn how to eliminate slave emotions like guilt and shame. You will begin – perhaps for the first time ever – living life on your terms.

Be forewarned. While you will agree with one essay, you will disagree with another. No one agrees with everything Cernovich writes, which is a point of pride for him.

Cernovich does not write for the slow or the weak. He writes for independent men (and even some women) who aren’t afraid to have their ideas about the world challenged.

Find out what millions of others have learned by reading Danger & Play: Essays on Embracing Masculinity by Mike Cernovich.

  • Sales Rank: #25616 in eBooks
  • Published on: 2015-10-30
  • Released on: 2015-10-30
  • Format: Kindle eBook

Most helpful customer reviews

6 of 8 people found the following review helpful.
Enjoyed it.
By wwrrmm1953
Looking for a different view? I like Mike's writings but probably because I am very close to the same opinions and outlook as him. If you are a wimpy modern college student in desperate need of a "safe space" when exposed to different thoughts, you probably need this book. I liked it and regularly visit the blog. No culture of apologies for something you are not responsible for here. Man up and take a read!

1 of 1 people found the following review helpful.
I recommend you read Gorilla Mindset next
By Raimi Matthews
Cernovich gives all of this information away for free at Danger and Play. I bought it anyway.

Mike could sell this book for much more than he does and it would still be worth it. I bought it to show my support in dollars and cents. Actionable information in an age of stasis.

If you bought this to get your feet wet and you've never read Danger and Play before, I recommend you read Gorilla Mindset next.

6 of 9 people found the following review helpful.
com/2015/11/09/danger-and-play-essays-on-embracing-masculinity-by-mike-cernovich/] It was perfect timing. As I was preparing for
By Seth
[Originally posted at: http://masculinebooks.com/2015/11/09/danger-and-play-essays-on-embracing-masculinity-by-mike-cernovich/]

It was perfect timing. As I was preparing for my flight later that morning I was happy to see that Essays on Embracing Masculinity appeared on my Kindle. I had some reading to catch up on for other subjects, but I just couldn’t help but devour these essays on my plane rides two weekends ago, as well as any other free time I’ve had.

Essays on Embracing Masculinity by Mike Cernovich, author of Gorilla Mindset and Juice Power, is a ‘best-of’ collection, with dozens of articles from Danger & Play. I’d read most of his articles and listened to most of his podcasts already, but I wanted to buy it anyway. Sure, you can go to his site and sift through hundreds of posts—800 articles and 100+ podcasts according to his last article—and you’d come away a lot better off. But, it’s clear that some articles stand above the others, and it’s nice to have a select group of articles to be able to go back to from time to time.

A Wake-Up Call

I always shake my head when I see guys posting stuff like ‘Wow! This really got me pumped up and motivated!!’ on social media or in the comments section of a website. The fact is that you shouldn’t constantly need motivation to achieve your goals.

Do you really need someone to tell you to go have sex with pretty girls?

Or to work hard and make money?

Or to go to the gym and look good?

The only way to be successful is to cultivate intrinsic motivation to help push you to achieve your goals.

Yet, sometimes we do need a swift kick in the ass. As I was reading some of the articles, I realized I’ve been falling short on some things. Right now I am busier than I’ve ever been. While I’m getting a lot done, it means certain things have fallen to the wayside.

This is not good. I need to get back on track.

Plenty of these articles made me self-aware of this—these two stood out:

A Tale of Two Men
You’re Not Entitled to Happiness
Not for Your Average Man

In the airport and on the plane, there were times when I became a little self-conscious when a title from one of these articles appeared in large font on my Kindle screen—what if someone was staring over my shoulder?

This shouldn’t bother me, yet I felt like the content was almost provocative by our modern standards. This is because much of the content discussed in Essays on Embracing Masculinity is anathema to most people, even young men. Setting goals, working hard, and being shamelessly masculine have become almost taboo because masculinity has been so greatly denigrated in our society.

While this can’t bode well for society as a whole, it’s great for guys like you and me who have discovered this type of information.

Choice of Articles

When selecting a ‘Best of’ collection, the choice of articles certainly plays a big role. The articles picked here were chosen because they are the best in one of the categories laid out in the book: Mindset, Health and Fitness, Business among others.

Personally I’m not a huge fan on the articles relating to state, Tony Robbins, spiritual stuff etc. as some as other guys are. I prefer the more substantive, ‘How-To’ articles–though beggars can’t be choosers. Here were a few of my favorites:

How to Make Better Eye Contact
Make Big Moves
What’s Your 5-Year Plan? Your 10-Year Plan?
One of, if not perhaps my favorite piece, was the transcript of a podcast with Nic Gabriel. It’s simply fantastic, and I’d like to see more of these podcasts with guests where a dialogue gets going.

Other articles that stood out to me were ones that made me feel guilty. What I mean by that is that I was basically getting called out from the book, though it wasn’t directly aimed at me. For example, in one of the articles Mike talks about being generous and not being stingy . The weekend I read the book I was with old friends, and was never the guy to offer to pay first. There are reasons for that, but it made me reconsider my behavior.

When most people read something that makes them become more aware of their flaws, they get irate. They’ll either complain and justify their behavior to themselves or stop reading altogether. I used to do this, but I started listening when guys older and more successful than me were speaking. Wall St. Playboys is a good example.

Closing Thoughts

I breezed through the book. I tend to do that, although it’s not a good habit as it’s better to take time to digest the material. In a few months I’ll go back and read it again—like I did with Gorilla Mindset.

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Rabu, 05 Februari 2014

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Pardes rimonim;: A marriage manual for the Jewish family, by Moshe David Tendler

  • Binding: Unknown Binding
  • 55 pages

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